Built on Collaboration: Case Studies in Masonry Design and Construction
Wednesday, June 3, 2026 | 12-1 p.m. Eastern Time
1 LU/HSW
Great masonry projects are built on collaboration. Join us to hear real-world case studies from engineers, general contractors, and signatory mason contractors showing how teamwork drives success. From delegated design and design-assist strategies to IMI Structural Coalition partnerships, you’ll hear how early engagement and open communication lead to practical structural solutions, faster decision-making, and fewer surprises in the field.
Our panelists will highlight innovative reinforcement layouts, creative veneer support strategies, and digital tools that connect design intent to constructability. Learn how collaboration between designers and builders transforms complex challenges into efficient, resilient, and buildable masonry systems.
Image by Seedorf
Learning Objectives:
- Explore masonry load distribution, movement control, and connection detailing case studies that improve building safety and long-term durability.
- Evaluate masonry design and materials to confirm compliance with safety, code, and resilience standards.
- Discuss successful collaborative projects that enhance design efficiency, reduce rework, and achieve healthier, longer-lasting building envelopes.
- Explain how early collaboration between project team members contributes to safer and more reliable structural performance.
About the Speakers
Sam Rubenzer, PE, SE
Structural Engineer, FORSE Consulting
Sam started FORSE in 2010, were he works as a delegated designer for other structural engineers on designs involving steel, concrete, PT concrete, masonry, and wood construction. He often speaks on the topics of software use and best practices in masonry design.
Sam has over 20 years of experience and is a licensed structural engineer (SE) and a professional engineer (PE) in many of the Midwestern states. He has also been a consultant to IMI for the past 10 years.
mark Guetzko
ceo, seedorff holdings, inc.
Mark is CEO of Seedorff Holdings, the parent company of Architectural Wall Systems and Seedorff Masonry. The organization specializes in design-assist and the delivery of high-performance exterior envelopes. In his role as CEO he is responsible for strategic direction and the creation of alignment within the organization as SMI and AWS work toward their vision to “Build Better”.
Guetzko is a past president of the Masonry Institute of Iowa, former executive board member of the AGC of America, past Chair of the AGC of America Specialty Contractors Council, and a past Board Member and Chairman of the Master Builders of Iowa Associate Council.
