---
title: "Webinar | Integrating Tradition & Technology: Masonry & Augmented Reality in Complex Construction"
description: Join the International Masonry Institute on Tuesday, August 12, 2025 | 12:00 - 1:00 p.m. Eastern Time for a webinar on Masonry & Augmented Reality in Complex Construction.
image: https://info.imiweb.org/hubfs/Cream%20Modern%20House%20For%20Sale%20Facebook%20Post.png
---

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# MASONRY, TILE, AND RESTORATION WEBINAR SERIES

## Integrating Tradition & Technology: Masonry & Augmented Reality in Complex Construction

### Tuesday, August 12, 2025 | 12-1 p.m. Eastern Time 1 LU/HSW

Explore the innovative application of Augmented Reality (AR) in masonry construction, specifically in executing complex geometries. Drawing on insights from IMI’s research project, examine how AR compares to traditional masonry methods in design accuracy, cost-effectiveness, and training potential. You’ll gain an understanding of how AR supports masons in achieving precision while enhancing communication between design and construction teams. Plus, understand challenges related to adoption by craftworkers and cost implications of AR technologies.

![IMI_AR_Workshop_080](https://info.imiweb.org/hs-fs/hubfs/IMI_AR_Workshop_080.jpg?width=1334&height=989&name=IMI_AR_Workshop_080.jpg)

 ©Dave Burke/SOM

**Learning Objectives:**

- Compare and contrast traditional masonry methods using AR-assisted techniques in the construction of complex masonry geometries.
- Evaluate the benefits and limitations of AR, including accuracy, cost efficiency, and craftworker perception, to contribute to safer built environments.
- Identify the potential applications of AR in masonry for facilitating accurate construction.
- Discuss the potential for AR technology to improve the design of masonry buildings that balance aesthetics, safety, and long-term occupant well-being.

## About the Speaker

### Roy Ingraffia, Assoc. AIA, PA AIC, APT RP National Director of Industry Development, IMI

![Roy J. Ingraffia](https://info.imiweb.org/hs-fs/hubfs/Roy%20J.%20Ingraffia.jpg?width=300&height=300&name=Roy%20J.%20Ingraffia.jpg)Roy directs IMI’s marketing, industry development, research, and technical services programs nationwide. In his leadership role, Roy manages all aspects of day-to-day operations and long-term partnerships and initiatives. As an architectural conservator with technical experience in design and contracting capacities, his professional work has primarily focused on the preservation of historic masonry structures through research of traditional materials/methods and development of contemporary restoration techniques.

He is an Associate of the American Institute of Architects (AIA) and a Professional Associate of the American Institute for Conservation of Historic and Artistic Works (AIC), and Recognized Professional of the Association for Preservation Technology International (APT). In addition to his work with IMI, Roy teaches the Masonry Conservation Seminar within the Graduate Program in Historic Preservation at the University of Pennsylvania.

[View all Upcoming IMI Webinars](http://imiweb.org/training-education-for-designers/)

### Register:

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**Related Organizations**

[International Masonry Training and Education Foundation](https://imtef.org/)  
[International Union of Bricklayers and Allied Craftworkers](https://bacweb.org/)  
[International Council of Employers of Bricklayers and Allied Craftworkers](https://www.icebac.org/)  
[Tile Contractors’ Association of America](https://www.tcaainc.org/)

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