---
title: Educating Tile Consumers in the Old & New
description: The biggest draw was IMI training
image: http://qm-host.com/imi/wp-content/uploads/2009/04/tile-apprentice-200x300.jpg
---
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# International Masonry Institute News
# International Masonry Institute News
[April 29, 2009](https://info.imiweb.org/blog/educating-tile-consumers-in-the-old-new)
[Leave a comment](https://info.imiweb.org/blog/educating-tile-consumers-in-the-old-new#comments-listing)
[Training](https://info.imiweb.org/blog/topic/training)
[More Skills, More Options with Refractory Training](https://info.imiweb.org/blog/more-skills-more-options-with-refractory-training) [It's Raining Screen Walls](https://info.imiweb.org/blog/its-raining-screen-walls)
# Educating Tile Consumers in the Old & New
Protecting an investment is more important than ever in today's economy. That's why IMI helps consumers recognize the difference that quality offers, through events like the recent Coverings show, which included the well-attended IMI booth and seminars.
\[gallery\]
At last week's show, where some 37,000 distributors, contractors, specifiers, designers, builders and developers gathered for the latest news, IMI seminars offered insight on ways to improve traditional applications, while also preparing for new markets.
At our Concrete/Substrate Tolerances seminar, IMI demonstrated that improved communication between concrete and tile contractors will lead to better performance. Specifiers welcomed the advice, and contractors appreciated the "real world" perspective that helps them get a quality job.
The Tile Facades seminar helped people get comfortable with new rain screen walls (*shown above*), including specifics like anchoring details and code issues. Designers feel better specifying it, especially when seeing how BAC contractors are uniquely positioned to do the work, and how IMI helps them. Upcoming standards will raise comfort levels even more.
Visitors to the IMI booth also appreciated the IMI LEED Checklist, with many telling us it was the best "how to" handout at Coverings.
[](http://qm-host.com/imi/wp-content/uploads/2009/04/tile-apprentice-200x300.jpg)
But, as usual, the biggest draw was IMI training. Whether it's traditional tile or tomorrow's products, this audience knows that quality training translates into quality installations. As one attendee put it,
***"No one else does it like IMI."***
[Training](https://info.imiweb.org/blog/topic/training)
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### Related posts
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##### [IMI’s Emerging Contractor Program Builds Estimating and Project Management Skills for Union Masonry Contractors](https://info.imiweb.org/blog/imis-emerging-contractor-program-builds-estimating-and-project-management-skills-for-union-masonry-contractors)
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##### [New Class of Certified Instructors Equipped to Teach the Trowel Trades Nationwide](https://info.imiweb.org/blog/new-class-of-certified-instructors-equipped-to-teach-the-trowel-trades-nationwide)
The International Masonry Institute (IMI) and International Masonry Training and Education Foundation (IMTEF) have a lot to...
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[Read More](https://info.imiweb.org/blog/new-class-of-certified-instructors-equipped-to-teach-the-trowel-trades-nationwide)
[](https://info.imiweb.org/blog/3-black-training-leaders-discuss-how-to-support-people-of-color-in-your-union)
##### [3 Black Training Leaders Discuss How to Support People of Color in Your Union](https://info.imiweb.org/blog/3-black-training-leaders-discuss-how-to-support-people-of-color-in-your-union)
***A version of this article originally appeared in BAC Journal, Issue 2 2020, and is reprinted here with permission in honor of...***
By [Elizabeth Kekeris](https://info.imiweb.org/blog/3-black-training-leaders-discuss-how-to-support-people-of-color-in-your-union/author/elizabeth-kekeris) - February 23, 2021
[Read More](https://info.imiweb.org/blog/3-black-training-leaders-discuss-how-to-support-people-of-color-in-your-union)
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### Categories
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- [Tile (15)](https://info.imiweb.org/blog/topic/tile)
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- [Project Feature (4)](https://info.imiweb.org/blog/topic/project-feature)
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**Related Organizations**
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