International Masonry Institute News

Launching a new product? The key is installation, installation, installation

Daltile Tile Corp. has been around a long time, and is a recognized leader in tile and manufactured stone. They are also smart enough to know what they don't know. That's why they turned to IMI to help them launch their new adhered manufactured veneer.

Daltile folks know that you can have the greatest product in the world, but if it's not installed properly, its reputation (and theirs) can be permanently damaged before it even has a chance.

They turned to IMI design and training experts, who researched codes and compliance issues and came up with some installation best practices.

At a product kickoff in Phoeniz last week, Daltile had IMI share its knowledge with an appreciative audience of architects, who left feeling a lot more confident, and excited, about specifying it.

They also learned to ask for trained contractors, which IMI helps with as part of paving the way for this new market.

"In this economy, it's tempting to jump at the lowest bid, but you get what you pay for," notes BAC Local 3 AZ/NM/TX President Jim Cahill.

What could have been a bumpy takeoff is now soaring in the right direction.

Training, Stone